OnePlus is running an ad in the New York Times newspaper, promoting its upcoming OnePlus 7 Pro. It teases a phone with No bells & whistles, no bezel, no notch, no app lag, no bloatware, no $2,000 price tag and oddly, no random music.

The ad also features a blueprint of a phone that more or less confirms a few of its key selling points – the new triple camera, the new pop-up selfie camera, the in-display fingerprint scanner and a heat pipe for heat dispersion.

Yes Virginia, if it’s in The New York Times, it’s got to be true. Welcome to the world, One Plus! pic.twitter.com/leKjS801dN—…