It seems like the world is getting more social all the time: social media boasts nearly 3.2 billion users worldwide, representing a 13 percent increase year-over-year, with Facebook, YouTube, and WhatsApp leading the charge in terms of user bases. Considering that it represents nearly half the population of planet Earth, I think it’s safe to say that social media is too big to ignore — especially if you’re a recruiter. Even though just about everyone acknowledges that social media is the holy grail for talent acquisition, not everyone has figured out the ideal way to leverage platforms like Facebook and…

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